NFTs open a doorway for luxury brands and consumers to show off their virtual garments.
NFT Sneakers in the Metaverse with Binance
NFTs open the door for luxury brands and consumers to showcase virtual clothing.
Pioneers in the fashion metaverse, such as Jimmy Choo, launched the world’s first luxury fashion NFT series in the Binance NFT market.
In this article, you will learn about the fashion metaverse and the different ways to present NFT sneakers.
Like real sneakers, the virtual sneaker Metaverse is also fashionable, trendy and unique, worthy of publicity and hype. Read on to learn more about the fashion metaverse and how to showcase virtual sneakers.
At first glance, technology and fashion have little in common. Looking back on history, these two industries have always been at opposite ends of the spectrum. Fast forward to 2022, and we are witnessing the accelerated digital transformation of all walks of life driven by the COVID-19 pandemic, and the fashion industry is no exception. If you dig a little deeper, you’ll find that there are more similarities between consumers in the two industries than you might imagine. Like NFT collectors, fashion consumers are driven by shape, publicity, status and uniqueness. The latter shows shoes and clothes, while the former shows digital avatars. What if two industries were integrated to allow consumers to express themselves in both the virtual and real worlds?
With the rise of the metaverse, more and more consumers are willing to pay for virtual items. Global fashion brands are merging with tech giants to create a fashion metaverse. This multibillion-dollar market is turning the tide and spending habits. If you are interested in fashion NFTs, virtual sneakers, or just pay attention to regular NFTs, please visit Binance NFT Market, Binance’s official NFT market, to learn about the latest releases and collections.
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What is the fashion metaverse?
From hypothetical to reality, the metaverse is currently being touted as the future of the internet. It is a vivid and realistic virtual world that which users can communicate and interact. So how does fashion work? The answer is three letters: NFT (Non-Fungible Token), which has caused huge shocks in the fashion industry. Beyond the high price tag and six-figure headlines, NFTs demonstrate a blockchain-powered way to verify ownership in the digital realm. NFTs dig deep into the fashion metaverse, opening doors for luxury brands and consumers to showcase virtual clothing.
Jimmy Choo, a pioneer in the fashion metaverse, leads the way, launching the world’s first luxury fashion NFT collection on the Binance NFT marketplace. The collection features an exclusive NFT digital sneaker made by POGGY in collaboration for JIMMY CHOO/ERIC HAZE CURATED. There are also 8,888 Blind Boxes containing 100 NFT flashcards featuring Jimmy Choo/Eric Haze LOVE themed and varying in rarity. The NFT digital sneakers were sold alongside the real-life limited-edition hand-painted sneakers to the highest bidder. If you are interested in purchasing the Jimmy Choo Blind Box Collection, please visit Binance NFT’s secondary market.
Hype and status
The main role of high street fashion brands and luxury fashion is to express themselves and show their status, and they do not pay much attention to practicality. Add the Supreme logo to the printed T-shirt, and the price will rise immediately. While one of the reasons for the high price is that the fabric is expensive, it is the unique attributes that really drive it. Consumers choose to pay for a brand because buying such a brand can demonstrate identity, status and culture. Modern sneaker culture is a prime example, with values soaring due to hype and scarcity. Sneaker fans go wild to collect limited editions and co-branded editions to show their place in the shoe-loving community.
The Metaverse provides the basis for the physical and virtual forms of the aforementioned sneaker collection through NFTs. Some luxury brands are launching digital goods for buyers to use in video games. NFTs can not only verify virtual goods but also promote exclusivity and scarcity. Digital assets can be replicated, but private tokens that prove ownership are unique. This creates the conditions for scarcity, which in turn is tied to the perceived value of luxury goods.
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Four Ways to Reveal NFT Sneakers in the Metaverse
Now you have the general background. Below, we’ll dive into how to showcase your favorite sneakers in the fashion metaverse.
1. Digital Art & Collectibles
Currently, most fashion NFTs resemble art and exclusive collectibles. Like the NFT community, sneaker fans are drawn to the idea of exclusivity, which includes waitlists, out-of-store camping queues, limited-edition releases, and rare stock items. Real-life sneakers can appear on the blockchain as virtual NFT trading cards, or as more traditional digital artwork for people to display, admire or show off.
2. Avatar outfit
Fashion brands have already started releasing wear-and-forget (D2A) digital collectibles. Recently, a number of emerging apparel brands have been designing and selling purely digital fashion. Imagine a network of augmented or virtual reality centers accessible from a smartphone or headset. Users can create and customize digital avatars to represent themselves in the virtual world. Express yourself in the metaverse with NFT sneakers from your favorite brands, or buy and sell new outfits for your avatar in seconds.
3. Digital images
Markets have sprung up, providing digital fashion designers with a platform to sell their work and giving clients the opportunity to wear a variety of clothing outside of video games or marketing campaigns. Instead of paying for physical clothing, customers buy digital versions that are continually overlaid. Digital objects can exhibit textures that cannot be achieved in life (such as iridescent or glowing objects) and come in static or dynamic versions. Just imagine how amazing a limited-edition sneaker would be on fire.
4. Augmented Reality (AR)
Augmented reality technology is becoming more and more mature, and the fashion metaverse is gradually inseparable from life. In addition to showing off and showing status, users can browse through virtual wardrobes and try on new clothes at home or anywhere. If you’re not sure if your long-term interest shoe matches your outfit, just try it on in the Metaverse to see how it works. In addition to personal wear, before the official mass production of clothing, manufacturers can arrange virtual try-on, reduce the production cost of the brand, and save energy and reduce emissions. With just a pair of high-tech smart glasses, real-life can enter a whole new level.
Explore trendy NFTs on Binance NFT Marketplace
For building a virtual wardrobe, the Binance NFT Marketplace is simple and intuitive, providing you with a wide range of high-end NFTs. Binance NFT Marketplace is working with top fashion brands and companies to aggressively expand the industry and launch exciting new collections. In addition, Binance has just launched the first subscription mechanism in history, a new feature that creates equal opportunities for all users to successfully purchase NFTs.
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Comment by Hans
April 24, 2024
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