Binance and The Weeknd Create World's First Web3 Tour

Binance is very excited to announce that innovative artist The Weeknd will be partnering with Binance on his “After Hours Til Dawn” world tour.

The visionary artist is working with Binance to bring more energy to the world’s first crypto-powered tour! The tour will begin on July 8, 2022, and will provide fans with an exclusive Web3 experience, including NFT collectibles and co-branded merchandise based on the tour, created by Binance in partnership with HXOUSE, an entrepreneur-oriented Think tank, maker incubator.

Earlier this year, the record-breaking artist, while Also the UN World Food Programme (WFP) Global Goodwill Ambassador launched the XO Humanitarian Fund to support WFP’s mission of life-saving hunger operations around the world.

To celebrate the launch of the tour, Binance donated $2 million to the U.S. chapter of the World Food Program, which manages the fund.

The Weeknd and Binance are creating a specially designed series of NFTs with 5% of their total sales being donated to the XO Humanitarian Fund.

In addition to exclusive NFT collectibles, viewers can also use the stubs of virtual tickets to redeem commemorative NFTs for a unique fan experience.

The official sponsor of this tour in the United States is Binance.US, and the official global sponsor is Binance.com.

Go to Binance Official Website