Binance and The Weeknd’s the Crypto Powered World Tour

Binance is currently the official sponsor of The Weeknd’s global tour “After Hours Til Dawn”.

The tour will kick off on July 08, 2022.

This is also the world’s first global tour event incorporating Web 3.0 technology, which will bring fans an even more unforgettable experience.

As part of this plan, Binance will cooperate with HXOUSE, a think tank for entrepreneurs and a maker incubator, to release an exclusive series of NFTs for The Weeknd’s tour, as well as joint tour peripheral products.

Viewers can also exchange the stubs of their virtual tickets for a commemorative NFT for a unique fan experience.

As a Global Goodwill Ambassador for the United Nations World Food Programme (WFP), The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s emergency assistance to food-stressed regions around the world.

In honor of the tour, Binance will be donating $2 million to the XO Humanitarian Fund, managed by the U.S. chapter of the World Food Program.

Additionally, The Weeknd and Binance are creating a custom NFT with 5% of sales going to the XO Humanitarian Fund.

More information about the exclusive NFT series, joint tour peripherals and commemorative NFTs will be announced later.

Go to Binance Official Website