Binance’s S.S Lazio NFT Ticketing
NFTs are disrupting entire industries, including arts, sports, and entertainment. Lazio NFT 2022/23 season tickets will open a new brand experience, and Lazio loyal fans can enjoy exclusive services on Binance. With special collectibles, a spotlight on future follow-ups, and fan perks, tickets for this season will reach a whole new level of craze. How can the club better give back to the fans?
Now, let’s imagine a certain scenario. You’re lining up to enter the Stadio Olimpico, Lazio’s home game. Now, it’s your turn, and when you reach for the ticket in your pocket, you can’t find it anywhere. At this point, fear, shock, and disappointment came to my mind. You have to get out of the line while the ticket inspectors keep looking at other fans’ tickets. But what if there was a way to fix this situation and even get extra fan perks?
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Grand Launch of NFT Ticketing: Bringing Fans Closer
Web 3 and blockchain have brought us numerous innovations, such as the concept of non-fungible tokens ( NFTs ). NFTs are tokens that are kept in the blockchain network and cannot be counterfeited or copied. So we can use it to tokenize assets such as art, collectibles or real estate. NFTs can serve as proof of ownership, providing a new level of authenticity.
NFT tickets are digital assets that save your entry to the event. While providing storage and security for fans, these new digital tickets also give holders access to other exclusive event benefits that are otherwise difficult to manage and issue using traditional ticketing systems. Using NFT technology in event ticketing brings teams, players and organizers closer to fans through security, better user experience, and a more meaningful brand and event experience.
Read more about NFT ticketing and its benefits to the cryptocurrency community and beyond.
In sports events, the role of NFT ticketing is beyond doubt
Obviously, in the above case, fans are denied entry to watch their favorite team games because they cannot show physical tickets, and NFT tickets perfectly remedy this situation. For fans, however, NFTs have more potential than these solutions. In fact, this technology can be applied to any offline/online event that requires attendance and verification of ticket ownership. It can also be extended to special and limited events for exclusive experiences.
Teams with confidence in their own ticketing system can also add additional benefits to further attract and motivate fans, not just in ticket purchases. Some of the fan perks include merchandise launches and discounts, rallies, exclusive live interviews, special airdrops, giveaways, and limited-edition digital collectibles. Other perks include exciting club experiences, or personal training sessions, which in the past were out of reach for most fans.
Traditional ticketing systems face many challenges. And where these problems lie, there are also solutions provided by NFT ticketing. Common challenges include:
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1. Poor control of secondary ticket sales
Using traditional ticketing systems, it can be difficult to track sales of tickets for games, which could spur black-market activity. Let’s take the ticketing scandal for the 2021/2022 Europa League quarter-final between Barcelona and Eintracht Frankfurt. The Barcelona team is at the Nou Camp, but for some reason, the number of fans of Eintracht Frankfurt (the away team) who rushed to the Nou Camp was more than 6 times more than expected.
It was later revealed that while Frankfurt had only sold 5,000 tickets, more than 30,000 fans ended up attending the night. The incident was largely blamed on “home” fans selling game tickets on the black market. Barcelona eventually lost the game, regrettably out. Whether this is due to a ticketing scandal or not, we can all agree: if there are even numbers of fans in attendance, it could make a huge difference, as with NFT tickets, which can be achieved through an exclusive and certified digital ticketing system.
2. Fake ticketing affects revenue and reputation
Nonetheless, amid the Barcelona ticketing scandal, one might speculate that some or most of the 30,000 tickets held by away Eintracht fans must have been forged. Today, ticket counterfeiting is so sophisticated that counterfeit tickets are almost identical to real ones, even with a QR code printed on the ticket. Falsified tickets hurt the club’s revenue and reputation. This is a big scam that affects the finances of clubs and drains funds from club activities; fans who love the club should also be concerned.
We can also imagine that there will be unwitting fans who bought fake tickets and may even be caught. Losing money and not being able to watch games can create a huge sense of distrust in a club’s fan club activities. With NFT ticketing, such incidents can be easily prevented without disruption or unpleasant surprises in terms of team revenue, club recognition, or the overall fan and event experience.
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3. The production and validation process is slow
Printing and distributing thousands of tickets takes a lot of time, effort and resources, and it takes even more time to validate those tickets on the day of the event. Yes, you might argue: QR code scanners and other tools have simplified the process, but there is still a lot of room for improvement in terms of access to stadiums, in-field positioning and logistics.
In addition, it must also be considered that some fans will often queue for hours in order to successfully check tickets in this traditional method of ticketing. The great advantage of blockchain is that transactions are verified and stored. On game days, fans simply open the tickets page of their Binance fan profile on their mobile phones and present their pre-collected NFT tickets and ID. In this way, admission is much faster compared to traditional ticketing.
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4. Lost and damaged tickets
Let’s accept this: Humans aren’t always good at storing physical objects. From vaults to using online accounts, Binance is always on the lookout for inventions that help store things better—and tickets are no exception. As mentioned above, paper tickets are not very practical and are easily lost. But what if there was a way to permanently store this information, along with game tickets, on the blockchain? This is where NFT ticketing comes in.
Traditional ticketing has countless limitations, and in sports events, NFT ticketing has the courage to try and continuously launch new applications. After all, wherever there is a problem, there is an opportunity to solve it. Once purchased physically or digitally, tickets for such events can be minted on the blockchain by fans. Fans who get these tickets simply need to digitally show ticket ownership on their phone. The technology also facilitates secondary sales of tickets, allowing the team to track the price and issuance of tickets between “ticket holders” in the secondary market.
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Launching NFT Tickets on Binance Fan Token Platform
Now, in the new 2022/23 season, Lazio fans can take the lead in using NFT tickets. Launched in October 2021, the LAZIO Fan Token partnership has now entered its next phase – Binance will launch NFT single and season tickets starting in July this year. To further enhance the fan experience, Lazio’s NFT tickets bring additional benefits to the Binance Fan Token community, including discounts, giveaways and experiences, and the new season will be a real highlight for Lazio fans.
In addition to exploring new channels and ways to provide fans with tickets and entry qualifications, on the Binance Fan Token platform, NFT tickets also bring a new tiered fan experience! This will rank and reward loyal fans with more exclusive benefits. We want fans to experience the benefits of this technology with the club, with additional benefits, privileges, access to exclusive experiences, token giveaways, and limited-edition collectibles. We believe that this great experience goes well beyond the club activities on the field itself. More importantly, a special time with each fan. That’s why we love the game, and it’s what Lazio and Binance are giving back to the fans.
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Here are some of the advantages of the Lazio NFT Season Pass:
- Exclusive access to home games (Olympic Stadium) in the 2022/23 season;
- 10% discount in Lazio stores (applies to all items);
- 20% discount on tickets for Europa League matches;
- LAZIO fan token giveaway for loyal fans;
- Digital ticket collectibles to preserve your fond memories in the blockchain;
- Exclusive access to Lazio merchandise;
- Get more experiences hosted by Lazio that money can’t buy.
After fans purchase single tickets and season tickets online or in stores, they can receive corresponding NFT tickets for free. New users need to register an account with Binance and log in to receive Lazio NFT tickets through the Binance Fan Token platform. Redemption methods for NFT tickets include:
- Scan the QR code in the PDF ticket;
- Scan the in-store QR code and provide your personal information;
- Pick up via social media.
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Summary
With its advantages and applications, NFT ticketing is very likely to subvert sports ticketing. These digital passes will bring fans closer to the team through innovative and unique connections. Digitizing sports tickets into NFTs, like sports cards, may be a new form of collectibles that fans really value.
Lazio will engage fans in new ways and provide them with a more meaningful brand experience to kick off the 2022/23 season. Now, loyal club fans can start a new season with digital tickets and additional exclusive fan benefits.
The huge potential of NFTs can also be seen in helping teams organize events faster, leveraging the authenticity of ownership provided by digital tickets, reducing ticket counterfeiting, and providing fans with security by reducing the risk of loss and damage. By adopting this technology, the team can enhance the event experience for fans and build a stronger connection with them in the future.
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Comment by Hans
April 24, 2024
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