The Best Crypto Exchanges to buy and hold BAT (Basic Attention Token)

The Best Exchanges to buy and hold BAT (Basic Attention Token)?

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Brave Browser aims to regain control of the Internet giants and return the effectiveness and revenue of advertising to publishers, advertisers and users.

BAT (Basic Attention Token) runs on the Ethereum network and works with Brave Browser to develop a more focused and results-driven advertising model than traditional browsers.

Today, there are more than 5 billion Internet users worldwide. As our Internet consumption increases and advertisers seek attention, IT and social media companies are meeting these needs by violating our Internet privacy. As a result, the online privacy environment has become a situation that falls short of the security level of the past.

In this article, we will look at the problems of the traditional advertising model, how the Brave browser solves these problems, and how cryptocurrencies are used with this browser.

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What is Brave Browser?

Services offered by Facebook, Google, Amazon and other online platforms may seem free, but they are not. Because we are subconsciously giving them our most precious “interest” to the platform. These platforms study our behavior and interests to show the ads paid by advertisers.

Have you ever seen an online advertisement for a product right after you had a conversation with a friend over the phone or text message? Or have you ever seen ads for similar products pop up on your social media platforms whenever you search for something on Amazon? Probably everyone has experienced it at least once.

Online platforms track everything we do on the Internet. We then use the data to show you ads about content we think might be of interest to you. In light of this, Internet privacy can be seen as a concept that has disappeared in some way. Facebook’s recent ‘Cambridge Analytica scandal’ is proof of how badly the internet platform has gone down.

Growing concerns about Internet privacy have forced hundreds of millions of Internet users to install ad-blocking plug-ins or block-related software, and despite today’s advertisers paying high prices for their ads, their ad revenue is actually 66% higher. decreased.

Brave Browser aims to regain control of the Internet giants and return the effectiveness of advertising and its revenues to publishers, advertisers and users.

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Advertisement foundation for Brave browser

Brave Browser is a browser that enhances the privacy of users by focusing on a user-first approach. Brendan Eich, co-founder of the popular Mozilla Firefox browser, laid the foundation for the Brave browser in 2015. After that, the full version of the Brave browser was released in 2019 and became very popular with its own privacy protection features.

The Brave browser is based on Google’s open-source Chromium project, but is 35% faster than Google Chrome and offers a better service in terms of user privacy than Firefox. That’s because Brave Browser blocks ad tracking, malware, and third-party ads.

Here are some stats I’ve compiled after using the Brave browser for about 6 months.

• Block around 70,000 ads
• 18 GB of bandwidth savings
• 58 minutes saved

Now, are you curious about how cryptocurrencies are used in the Brave browser? The native cryptocurrency of Brave Browser is also called Basic Attention Token or BAT for short.

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What is Basic Attention Token (BAT)?

Basic Attention Token (BAT) runs on the Ethereum network. Together with Brave Browser, we aim to develop a much more results-driven advertising model than ever before, so that it doesn’t interfere with users’ surfing the Internet or infringe on their privacy.

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How does BAT and the Brave browser work?

BAT is not just a cryptocurrency. BAT is a project to develop a decentralized ad exchange solution centered on advertisers, users and publishers via the Ethereum blockchain. The ad exchange is driven by BAT, which is used by advertisers to pay for ads, and BAT, which is used to share ad revenue with ad publishers and users.

Brave Browser and BAT operate on a simple principle. When a user visits a website through the Brave browser, BAT uses new metrics (total impressions of ads, time viewed, time spent on the site, etc.) to evaluate the interest of the visitor, how much attention the user pays during their visit. The publisher is rewarded according to whether it was Thus, advertisers only pay for “quality interest” in their ads from Internet users, while publishers motivate people to generate quality traffic.

In addition to this, Brave Browser rewards users who pay attention to advertisements with a portion of advertising revenue. Rewards will be credited in BAT tokens directly to the wallet connected to the user’s Brave browser. As of March 31, 2021, you can check the monthly reward amount in the snapshot shared above. Depending on the amount of time spent consuming content in the Brave browser, it will reward you with up to 20-30 BAT tokens over several months.

Brave Browser and BAT rely on the actual interest of users rather than blindly guessing users’ preferences based on the collected data. and guarantees even better profits for users.

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What are the prospects for the Brave browser and BAT?

As people today become more concerned about their online privacy, the Brave browser is poised to become a popular browser. However, the research team will continue to work hard to expand the availability and effectiveness of BAT across multiple platforms so that more Internet users, advertisers and publishers can benefit from it.

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